Privacy Policy.

1. Introduction

Welcome to Notifire. This Privacy Policy outlines how we collect, use, and protect personal data when you use our website, engage our services, or interact with our Meta Lead Ads. As a Tbilisi-based agency specializing in AI-driven lead qualification for the roofing industry, we are committed to safeguarding data privacy.

2. Data We Collect

We collect data necessary to provide our services, which includes:

• Client Data: Name, email, phone number, billing details, CRM access tokens, and business information.
• End-User (Lead) Data: When users interact with our Meta Ads on behalf of our roofing clients, we may collect their name, phone number, address, and specific roofing needs via Facebook Instant Forms or dedicated landing pages.

3. How We Process and Use Information

We use the collected information to:

• Provide, operate, and maintain our Meta ad campaigns.
• Route and process lead data through our AI infrastructure (utilizing secure workflow and conversational AI tools like n8n and Retell AI) to qualify prospects.
• Deliver qualified lead data directly into our clients' CRMs.

4. Data Sharing and Third Parties

We do not sell personal data. We share data only with trusted third-party subprocessors essential to our operations, including:

• Meta Platforms, Inc. (for ad targeting and lead generation).
• AI & Workflow Infrastructure Providers (for parsing and qualifying lead data).
• CRM Providers (designated by our clients to receive the leads).

5. Data Retention & Security

We retain lead data only as long as necessary to qualify and route it to the client's CRM. Once successfully transferred, the data lifecycle is managed by the respective roofing client. We employ standard technical measures to secure data during transit.

6. Contact Us

For any privacy-related inquiries or data deletion requests, please contact Rezi Sitchinava at info@itsnotifire.com.