Terms of Service.

1. Acceptance of Terms

By engaging Notifire ("Company", "we", "our"), the Client ("you") agrees to these Terms of Service. Notifire provides digital marketing services, specifically Meta Ads management and AI-based lead qualification for roofing contractors.

2. Scope of Services

Notifire will design, launch, and manage Meta ad campaigns and integrate our proprietary AI workflows to qualify leads before pushing them to the Client's CRM.

3. Client Responsibilities

• Ad Spend: The Client is solely responsible for funding the ad spend directly to Meta. Notifire does not front ad costs.
• Access: The Client must provide necessary access to Meta Business Manager, Facebook Pages, and CRM platforms to allow for seamless integration and ad management.
• Compliance: The Client guarantees that any assets, offers, or guarantees provided to Notifire for use in ads comply with local laws and regulations.

4. Intellectual Property

Notifire retains ownership of the underlying AI workflows, prompts, and systemic infrastructure used to qualify leads. The Client retains ownership of the CRM data, customer lists, and finalized ad creatives generated during the campaign.

5. Limitation of Liability

Notifire is not liable for fluctuations in Meta's ad auction, account bans initiated by Meta, or the ultimate close-rate of the leads once they are in the Client's CRM. Our liability is strictly limited to the amount of the agency fee paid by the Client.

6. Governing Law

These terms shall be governed by and construed in accordance with the laws of Georgia.